Rembrandts In The Attic Meaning

The authors address various relevant concerns and considerations and make for a convincing case for a management managed as opposed to lawyer led patent strategy for corporations.

Rembrandts in the attic meaning.

Supposedly aimed at corporate execs in an era when many companies were not yet ip savvy 1999 rembrandts in the attic uses a bunch of examples to show how companies can use patents to gain a strategic advantage over competitors and how others put themselves at a decided disadvantage by ignoring patents. But today the currency has shifted. Rembrandts take on many different forms. As a result managers are increasingly digging for buried treasure among their ip assets.

At the same time the currency and the means of unlocking the value of data are quite different than with patentable. And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize. With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these. Rembrandts in the attic primarily seeks to force the reader into recognizing patents to be assets and to be treated as such but it also suggests a larger patent strategy for companies.

An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company. Today s rembrandts in the attic are data.